American Industries (American Apparel Rebranding)

Graduate School Project, Academy of Art University

Objective

To rebrand and expand a declining brand (American Apparel) by identifying its potential business expansion,  developing a new brand identity, and creating a new visual language.

Focus

Branding & Brand Identity | Logo Design | Editorial Design | Web Design

Key Words

Ethics | Unification | Empowerment

Image showing American Industries' mission statement.Image showing American Industries' three key words; Ethical, Empowering, and Unified.Image showing specifics and anatomy of American Industries' logo mark.Image showing specifics of American Industries' logos.Image showing color palette of American Industries consist of 5 colors.Image showing American Industries' typography.Image showing cover designs of American Industries' Visual Strategy Guide and Development Guide.Image of a close-up page layout of American Industries' Visual Development Guide showing logo explorations page.Gif showing American Industries' inside spreads of visual guides.Image of a close-up page layout of American Industries' Visual Strategy Guide showing logo anatomy.Image showing 12 spreads of American Industries' Visual Guides.
Gif showing multiple webpage designs of American Industries.
Left arrow.
Micuna Kitchen
StudySync
Left arrow.